The Artist's Guide to Independent PR

The Artist’s Guide to Independent PR
Get your music heard - without hiring a PR team.

I believe that all artists should be able to get their music heard by the right audiences. However, the current media landscape makes that virtually impossible without the right strategies.

This digital guidebook is a practical, informative toolkit for independent artists, DIY teams, and aspiring publicists who want to take their press strategies into their own hands.

Created by a working publicist and music journalist, this guide breaks down the full PR process - from pitching your first release to knowing when (and how) to hire a publicist.

Inside the 23-page guide, you’ll learn:

• How to write your own press release
• How to craft a pitch that lands
• How to build a media list & form meaningful relationships with media
• How to timeline your campaign for maximum impact
• What to look for (and avoid) when hiring a publicist
• Common mistakes that turn journalists off

Plus, you’ll get access to my folder of templates, free for you to duplicate and use:
✅ Press release template
✅ Pitch email template + follow-up
✅ Media list organiser (and more to come)

Whether you're dropping your first single or levelling up for your next rollout, this guide is designed to save you time, help you get seen, and demystify the music PR world.

Perfect for:

• Independent musicians
• DIY artist teams
• Aspiring music publicists